Posts Tagged ‘Fashion Week’

Fashion Week in São Paulo and Rio de Janeiro

January 20, 2010

São Paulo Fashion Week

As winter takes over the northern hemisphere, a select group of international journalists and fashionistas headed south towards the warmth of Rio de Janeiro for Rio Fashion Week.

While São Paulo Fashion Week is the bigger and more famous in Brazil, Rio is slowly getting recognition in the international fashion scene despite normally being famous for it’s beachwear. Visitors to this years summer fashion week found that brands that are redefining the Brazilian fashion identity. Sportswear chic is the new word.

Mara Mac, one of Rio’s fashion highlights, sent down the runway echoes of the Carioca cool and effortless style. The ageless and sophisticated collection was a perfect mix of sportswear and tailoring. Tones of dark blue and clashing colors brought a breath of fresh air to the nautical theme.

Melk Z-Da, considered the promising fashion star of Brazil, uses a lot of typically Brazilian handicrafts. Rustic materials were wisely mixed with technologically developed fabrics and deconstructed shapes – and a natural palette was complemented by real laminated wood.

Lucas Nascimento has for a long time been collaborating with big names like Giles Deacon, Luella Bartley, Jonathan Saunders and Basso and Brooke. The London-based designer decided to look back to Brazil and take the next step by investing in his own brand. Thinking about textures he created a very sensual and tactile collection; threads of mohair, merino wool and silk were combined with Lurex, metal and plastic.

Click here to catch up with Rio Fashion Week.

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